Analysis

Owen Morris: Aviva’s personal lines growth is centred on being consistent, not ‘flashy’

By 2024-03-25T08:00:00

Owen Morris, Aviva

Personal lines managing director is ‘fairly ambitious’ for 2024 and will be vigilant for ‘exciting opportunities’ around new products

For Owen Morris, managing director of personal lines for Aviva’s UKGI arm, personal line premium growth has been centred around “continuous improvement” in its core “vanilla ice cream” operations, alongside introducing new flavours of propositions.

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