Analysis

Jason Storah: Brokers are ‘fundamentally important’ to Aviva

By 2024-03-19T08:00:00

Jason Storah Aviva CEO (official)

Although new UKGI boss didn’t expect to move away from his Canadian business leadership, he swiftly recognised the ‘really big opportunities’ present in the UK market

General insurance brokers in the UK should expect Aviva “to do more” for them because they represent “a fundamentally important part of our business” and “a massive part of our distribution mix”, according to Jason Storah, chief executive of UK general insurance (UKGI) at Aviva.

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