Analysis

Dave Martin: Discipline will continue as Aviva seeks to drive service and product development

By 2023-12-04T12:28:00

Dave Martin Aviva

Aviva’s managing director for UK general insurance distribution and SME reflects on financial performance and what it is targeting in the new year

Aviva saw itself place second in the latest Insurance Times Top 50 Insurers report, with its underwriting performance standing out against the other four firms that made up the top five.

The insurer giant saw an improvement in its combined ratio in the latest report, falling from from 95.5% in 2022 to 95.4% in 2023 – an achievement that was not matched by the other firms in the top five.

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