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Broker CEO Forum: Generative AI to become ‘really interesting’ tool for brokers selling data poor lines

By 2023-11-20T08:00:00

Artificial intelligence

After picking the ‘low hanging fruit’ around machine learning, brokers ‘need to be thinking about’ how generative artificial intelligence can help bolster their ‘insight’ and ‘expertise’

Generative artificial intelligence (AI) is set to become a “really interesting” tool in the next five years, working to support brokers that sell “more complex lines of business” which do not have large historic datasets as a reference point, according to expert panellists.

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