Analysis

Tech Talk: Insurance apps – industry gamechanger or ‘necessary evil’?

By 2023-07-06T10:35:00

apps phone

Insurance apps are used in the industry to better understand policyholders and bridge a communication gap, but while downloads have increased the spectre of low engagement persists

In 1997, a basic arcade version of the game Snake was built into the classic mobile phone Nokia 6110 and while many consider this to be the first mobile application ever invented, it is largely unknown when the first insurance app was launched.

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