Analysis

Briefing: Amazon insurance, is it really that different?

By Matt Scott 2023-05-31T12:13:00

Amazon insurance store

It remains to be seen what impact Amazon will have on the UKGI market

By Matt Scott 

It took a long time coming, but when Amazon finally launched its insurance store in October last year, it wasn’t exactly announced with the fanfare many would have expected.

Instead, Amazon’s insurance offering, which had been rumoured to be in the offing since before I started in the insurance industry more than a decade ago, launched with a panel of just three insurers – Ageas LV= and The Co-op.

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