Interviews

Ben Smyth: Insurance does not currently cater for young adults

By 2022-03-18T11:49:00

Ben and Chris_Arma Karma

Insurance Times speaks to startup insurtech Arma Karma on the importance of insurance not being viewed as a ‘grudge purchase’ by 18 to 35-year-olds

The UK insurance industry must educate young adults aged between 18 to 35 to eliminate the “bad name” it has with this demographic and abolish the stigma of “nonsense” that this age group cannot obtain suitable cover because it poses a heightened risk for insurers, according to Ben Smyth, chief executive of MGA Arma Karma.

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