Interviews

Endsleigh Insurance focuses revitalised four-year strategy on three customer niches

By 2022-01-12T12:22:00

target, three

The broker’s chief executive says the refreshed business strategy enables the firm to go ‘deep and wide’ in particular market segments and ‘grow back into its shoes’

Upon joining Howden-owned broker Endsleigh Insurance in June 2020, chief executive Alison Meckiffe immediately sought to tackle what she viewed as the broker’s main challenge – that despite being “a known and trusted brand”, the business “really needed to grow back into its shoes” and “grow back into its core space”.

Read more…

You need to register to continue reading the rest of this article and more for free.
(If you’re already registered, please sign in here.)

Register now

We’re glad you’ve chosen Insurance Times as your source for industry news and hope you’ve been enjoying reading articles from our award-winning team of journalists.

Gain access to more of our exclusive, breaking stories, interviews and news analysis as it happens. Registering is quick, easy, free, and will also have the additional benefits:

  • Top level access to our Five Star service ratings across our annual Personal Lines, Commercial Lines, eTrading and MGA reports.
  • A choice of daily and weekly email newsletters that suit you, to keep informed of news across the industry directly to your inbox.

Register now to continue reading more for free

As a subscriber you will benefit from unlimited access to our news and news analysis, magazine editions, special supplements, exclusive research reports and full access to the Five Star service rating microsites - view subscription options.