Analysis

How tapping behavioural science technology can help support vulnerable customers

By 2021-09-08T15:17:00

Behavioural science brain technology

Behavioural science technology could reduce uncertainty in the claims process as well as help unpick how to better communicate with vulnerable customers

Many in the insurance industry turned to technology to engage with customers remotely for claims processing during the Covid-19 pandemic - when social distancing reigned - but as the number of vulnerable customers rose as a result of the virus and its impact on the economy, this further complicated how the sector sought to communicate.

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