Axa’s UK retail business unveils refreshed digitisation-driven strategy

Tara Foley 2

Axa appointed a new chief executive for its UK retail business at the end of last year – Insurance Times catches up with the new hire to find out her plans for the portfolio and why brokers are core to her strategy

Joining insurer Axa amid a global pandemic gave new UK retail chief executive Tara Foley plenty of “time to immerse” herself in the firm’s retail business while homeworking, presenting an ideal “opportunity to refresh our retail strategy” with a revitalised four-pronged focus.

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