Analysis

ComparetheMarket fine exposes perils of ‘most favoured nation’ clauses

By David Blackman 2021-01-04T11:48:00

Meerkats

’Most favoured nation’ clauses have existed longer than there have been PCWs, but ComparetheMarket’s recent fine shows how they can undermine the market

Aleksandr the meerkat, has been a staple of British life now for more than a decade since becoming the public face of ComparetheMarket in 2009.

However a ruling in November by the CMA showed that the price comparison website’s business practices are a lot less cuddly than its mascot.

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